Melding Personality Into Your Brand

Melding Personality Into Your Brand

(Sponsored by Visa Small Business) Your brand is the experience that customers have when engaging with your company. Your brand becomes the embodiment of what people think of when they see your logo or hear your company name. Understanding your brand’s personality is an extremely important topic because it can determine whether or not you are confusing your customers, or connecting with them. These 5 Tips will help you identify how to create or modify your brand, in order to relay personality that attracts your ideal customer. Understand the people you want to attract. It is important to identify whatread more

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