Building Trust Through Social Media

Building Trust Through Social Media

By Melanie Dowhaniuk Social Media marketing has been a hot topic for a few years, but can this media platform build trust and credibility in your brand to ultimately improve sales and positively affect your bottom line? Trust is an important aspect in the development of any relationship. Without trust, brands can only reach a certain level of commitment and engagement from the consumer. Traditionally, many brands used PR strategies to reach out and build a trusting relationship with potential buyers. In the digital age, Social Media is similar to traditional PR, but with the added benefits of being immediateread more

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