How effective is your online presence? In today’s business world having a website is one thing, but maximizing your online presence is an entirely different matter. Why is this so important? People have always made purchasing decisions based on word-of-mouth referrals, but social media has taken this to a new level. In fact, according to HubSpot, 71% of people are more likely to purchase based on recommendations from their friends on social media. So not only is creating brand exposure crucial to your online presence, but a strong social media presence is now imperative. When we decided to take ShowcasingWomen.com… read more